Blue Ocean Strategy download the last version for iphone

In this way, one’s own offer or idea can be optimized, completely realigned or even a completely new idea can be developed.

This concept can help to find new and creative ways to combine different factors or make them comparable with each other. To make it work, you need to evaluate and analyze the needs of your customers, your own performance and the performance of your competitors. When do I use the Blue Ocean Strategy Canvas? The idea of the Blue Ocean Strategy Canvas is to be a tool for discovering these blue oceans. The chances of growing quickly and profitably are consequently high. If one is discovered, a new demand can be created by tapping into a new market. They are vast and deep, and thus offer endless possibilities and opportunities for growth. Unknown, unexplored and untouched by competition, these blue oceans are waiting to be discovered. The blue ocean on the other hand, encompasses all industries and markets that do not even exist today. Competition increases and the prospects for profit and growth decrease. As the market becomes denser, existing and new companies compete more fiercely with each other for the limited demand of their customers – which is divided among all existing suppliers. Red because the water is colored blood red by massive competition and constant predatory rivalry. The red ocean represents all industries and markets that exist today. What’s the difference between Red and Blue Oceans? If you studied economics, you have probably heard of it before. The Blue Ocean Strategy Canvas is derived from the Red and Blue Ocean Strategy.

Blue Ocean Strategy download the last version for iphone